The team behind the feature documentary LIFE AFTER received a grant from Distribution Advocates’ Film-ADE Fund to collapse traditional release windows into a custom distribution strategy centering accessibility and impact.

This case study was written by producer Colleen Cassingham (VP of Production at Multitude Films) on behalf of the film team, in hopes that sharing stories, and transparent data, of experimentation will help all film teams adapt new methodologies in audience-building for their own work.